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Babashop

eCommerce Solutions

Revolutionizing Babashop's Online Store with Progressive Web App Development


Retail • Fashion

problem

Babashop, the oldest Heavy Metal and Subcultures store in the Netherlands, faced a longstanding challenge spanning over two decades: updating and modernizing their online presence to keep pace with evolving technologies and user expectations. With the continuous evolution of e-commerce platforms and the demand for enhanced user experiences, Babashop encountered the need to revamp its online store multiple times to stay relevant in the market.

solution

To address Babashop s ongoing need for modernization, we embarked on a series of upgrades and migrations to ensure their online store remained competitive and functional. Over the years, we transitioned their platform through various iterations, starting from Flash and progressing through OsCommerce to Magento 1, and eventually migrating to Magento 2. However, recognizing the demand for even more advanced features and a seamless user experience, we spearheaded the development of a revolutionary new build based on Magento 2, leveraging JavaScript for frontend development to create a Progressive Web App (PWA).

results

The implementation of the Progressive Web App (PWA) marked a significant turning point for Babashop, resulting in remarkable outcomes. By embracing cutting-edge technology and optimizing the user experience across web, iOS, and Android platforms, Babashop witnessed substantial organic growth and revenue increase. The faster and more native experience provided by the PWA not only delighted users but also contributed to higher rankings on Google, further enhancing the visibility and reach of Babashop in the competitive online retail landscape.

Feedback from Client

Thanks to Interactivated Ecommerce, I have a brilliant online shop that saved my physical store from the financial crisis several years ago. Without their tools, I wouldn’t be able to run my business. They can multitask well. We had more meetings when the founder was still living in Holland, but now that he lives in Spain, I see him twice a year. Prior to him moving away, he introduced me to my personal webmaster. They are always available and quickly deal with any issues that come up. They are a pleasure to work with. The founder is a real entrepreneur and adventurer who does not hesitate to take on challenges.

“Without their tools, I wouldn’t be able to run my business.”

tech stack

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Interactivated solutions contact person

Roy Van Eijsselsteijn

CEO | Head of Business Development

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