Watch: take back control over your webshop
After launch, your team uses a prompt to update copy, pages and the other parts you agreed on.
Every change becomes a ticket.
Shopify, Magento with or without Hyvä, BigCommerce, Shopware and WooCommerce are strong platforms. But a standard theme with a stack of apps or extensions still gets in the way when your team needs to change something fast.
Sound familiar?
- A new landing page, banner or product section waits on a developer or an agency.
- Themes, apps and extensions that can clash when something updates.
- Maintenance costs for a platform you have to keep up to date.
- A replatform that feels like a months-long project.
- You want to use AI in your store, but you don't know where to start.
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From a standard theme to a store that fits.
AI-Commerce is a custom online store where your own team handles the day-to-day updates with AI. Here's what's in it:
- Storefront on Lovable Cloud. This is the store your customers see. We design it for your brand and catalog, then build and host it on Lovable Cloud.
- Shopify as the backend. Products, inventory, checkout, payments, tax and orders stay in Shopify. Your team keeps working in the Shopify admin it already knows.
- Or a backend of your own. If your B2B pricing, quote flows, complex catalogs or integrations don't fit a standard package, we build the commerce layer around them, like we did for Vicrez with Medusa.
- AI management for your team. Your team uses a prompt to update the parts we agreed on, such as copy, pages and sections. For each project we agree which changes your team can make and how you review them before they go live.
- Google-friendly, with server-side rendering. New projects run with full server-side rendering, so Google receives complete HTML pages. That includes clean URLs, metadata, structured data, sitemaps and redirects from your old store. We also keep an eye on load speed.
- Staying current. We look after your hosting and platform. Updates to your own custom work fall under an agreed maintenance plan.
We build the store, then your team runs it with AI. We work in phases, so you don't have to move everything at once.
- Productencatalogus
- Voorraadback-end
- Bestellingencheckout
How it works
What you get
- Make the changes you agreed yourself, without waiting on a ticket.
- A custom storefront instead of a theme.
- Shopify checkout and payments, or your own commerce logic.
- Google-friendly with server-side rendering, and attention to load speed.
- Less reliance on stacks of plugins and extensions.
- Work in phases, with scope, time and cost clear up front.
Compare with your current store
| Store on a standard theme | AI-Commerce from Interactivated | |
|---|---|---|
| Who updates the store? | Theme editor and apps. Larger changes go through a developer | Your team, with prompts, for agreed changes. Custom work through us |
| Frontend | The platform theme (for example a Shopify theme, or Luma or Hyvä on Magento) | A custom storefront on Lovable Cloud, with server-side rendering |
| Checkout and orders | In the platform | In Shopify, or in your own backend |
| Extending it | Apps and extensions | Built to fit, or a Shopify app where that makes more sense |
| Ongoing cost | Platform subscription or hosting, apps and extensions, maintenance | Shopify subscription (if you use Shopify), Lovable subscription, AI usage and maintenance |
Every situation is different. In the quick scan we put your current costs and what you want side by side.
Who it is for
- Retailers and brands on Shopify that need more than their theme allows.
- Stores on Magento (with or without Hyvä), Shopware, BigCommerce or WooCommerce that are considering a move.
- B2B stores with their own pricing, quotes or integrations.
- Teams that change campaigns, content and landing pages often.
- Teams in the United States, the United Kingdom and Europe.
Happy with your theme and rarely change it? Then AI-Commerce probably isn't your first step, and we'll tell you so.
Proof and trust
eCommerce cases

Esterella Lingerie: An AI-Commerce project for a lingerie brand, with Shopify as the commerce backend. The store moved from Magento to Shopify, with about 30,000 items in size and color variants. A private API connects the Remira till system, and a script redirects old URLs so the store keeps its search positions.

Vicrez: An AI-Commerce project for aftermarket car parts. The outdated storefront was replaced with headless commerce connected to SkuVault and ShipStation, so the team can manage products and content.

Wunderland Books: An AI-Commerce project for children's and young-adult books, with BigCommerce as the commerce backend. The store has a catalog of more than 250 products and a custom donation plugin for school book fairs.

Enterasource: An AI-Commerce project for server, storage and network equipment. The store gained a quote flow and a checkout built for that catalog.
More stores: Mooipapier, Twinkels, Babashop, The Bed Company, Spicebar.
Latest AI-Commerce project



Cooiman Capital
A multilingual property platform for buyers on the Costa del Sol. Visitors search listings, filter the catalog, save favorites and send an inquiry. The same experience is live on the App Store and Google Play.
View the case
In the client's words

"We have switched systems several times in recent years, and something always went wrong. Interactivated is the only party where things have never gone wrong." - Esterella Lingerie
Figures and recognition
- Shopify Experts: we build Shopify apps and client projects.
- Interactivated Solutions BV. Interactivated since 2014, built on 25 years of experience, around 50 specialists.
- 4.8 on Clutch from 32 reviews.
Frequently asked questions
Further reading
See what AI can do for your store.
First we map out scope, time and cost for your new store or your move. Then, in 30 minutes, we show how your team runs the store with AI.
4.8 on Clutch from 32 reviews · Interactivated since 2014, built on 25 years of experience.