Weather Tech
Enhancing UI/UX and SEO for Weather Tech's European Automotive E-commerce Platform
problem
Weather Tech (weathertechshop.eu) is a multilingual automotive parts and products e-commerce platform designed for the European region. Our client was looking to optimize the UI/UX of their online store, making it easier for clients to filter and choose high-quality WeatherTech Co. products for their cars and place orders from within the EU, with a specific geographic focus in Italy. Another priority was to improve the online visibility of the store, boosting digital promotion and organic traffic to the platform.
problem
Weather Tech (weathertechshop.eu) is a multilingual automotive parts and products e-commerce platform designed for the European region. Our client was looking to optimize the UI/UX of their online store, making it easier for clients to filter and choose high-quality WeatherTech Co. products for their cars and place orders from within the EU, with a specific geographic focus in Italy. Another priority was to improve the online visibility of the store, boosting digital promotion and organic traffic to the platform.
solution
For AutoMaked Europe we used the latest version of the open-source E-commerce platform of Adobe Magento 2.4. It allowed us to develop a solution for customers to have a full list of features access through the Customer Account Page, saving addresses for delivery and invoicing, and creating a Wish list. The new Checkout Page was improved with new features, i.e. option to calculate the delivery cost and TAX based on the delivery address.
solution
For AutoMaked Europe we used the latest version of the open-source E-commerce platform of Adobe Magento 2.4. It allowed us to develop a solution for customers to have a full list of features access through the Customer Account Page, saving addresses for delivery and invoicing, and creating a Wish list. The new Checkout Page was improved with new features, i.e. option to calculate the delivery cost and TAX based on the delivery address.
results
Our team accomplished the design and implementation of a new front end for the client's e-commerce platform, which involved a sophisticated product database import. Following this, the project shifted its focus to prioritize the optimal implementation of SEO and improvements in web performance. Consequently, the client now boasts a well-designed, user-friendly website with enhanced UI/UX, an improved digital presence, and SEO-centric optimization. This not only effectively showcases their products but also secures prominent rankings in search engine results, elevating their online visibility and overall digital presence.
results
Our team accomplished the design and implementation of a new front end for the client's e-commerce platform, which involved a sophisticated product database import. Following this, the project shifted its focus to prioritize the optimal implementation of SEO and improvements in web performance. Consequently, the client now boasts a well-designed, user-friendly website with enhanced UI/UX, an improved digital presence, and SEO-centric optimization. This not only effectively showcases their products but also secures prominent rankings in search engine results, elevating their online visibility and overall digital presence.
tech stack
tech stack
