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RayTray Solar

eCommerce Solutions

Streamlining RayTray's Purchase Process with a Custom B2B E-commerce Platform


Retail • Energy

problem

RayTray, a US-based company specializing in solar wire management systems, faced inefficiencies in their purchase process, primarily conducted via email. Customers submitted orders along with a PDF of their purchase orders, leading to manual handling and processing. The majority of customers operated on Net 30 terms, while some chose to pay upfront via credit card. Post-order submission, RayTray manually forwarded orders to their warehouse for shipment preparation. The warehouse then engaged a freight broker to obtain shipping quotes from various providers for LTL freight. Following the selection of a preferred shipper, RayTray manually communicated tracking information to customers. Additionally, they invoiced customers manually for both material and shipping costs after shipment.

solution

To address the client’s objectives and improve their purchasing process, the objective of this project was to introduce a custom e-commerce website. This website enables customers to place orders directly, streamlining the purchasing experience. The platform will feature three pricing tiers: retail, distributors, and a special tier for favored distributors. Additionally, custom functionalities such as a calculator to determine product quantity based on inputted KW DC and a quote functionality was integrated into the website to enhance user experience and streamline the ordering process.

results

By leveraging BigCommerce, we successfully developed a comprehensive B2B website from scratch, tailored to RayTray's specific requirements. The implementation included custom functionalities like the calculator, enabling customers to determine the quantity of products needed for each of the seven components by inputting KW DC. Additionally, the quote functionality was integrated to facilitate seamless quoting processes. This solution not only streamlined the purchase process for RayTray but also enhanced customer experience, resulting in improved efficiency and satisfaction.

Feedback from Client

It was a pleasure working with Roy and his team at Interactivated to build our new B2B E-commerce site with lots of custom needs. After thoroughly reviewing and vetting numerous candidates and proposals, we ultimately chose Roy's team for their exceptional expertise across various e-commerce platforms. This expertise gave us confidence that we would receive the optimal solution for our business needs. Given that our industry as a solar equipment supplier isn't traditionally e-commerce-friendly, we had several unique requirements surrounding purchasing processes, payments, and shipping. However, Roy's team adeptly navigated these challenges and delivered a seamless, sleek website that offers effortless navigation for our customers. We can highly recommend Roy and the rest of the Interactivated team for all serious Custom B2B E-Commerce solutions.

tech stack

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Interactivated solutions contact person

Roy Van Eijsselsteijn

CEO | Head of Business Development

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