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Coral UK

eCommerce Solutions

Building an Intuitive E-commerce Platform for a Leading British Fashion Discounter


Retail

problem

We were approached with a project to build a website from scratch for the largest British fashion discounter. The client’s objective was to create an intuitive user-friendly platform design including custom UI/UX and multiple integrations for easy payment management systems. The main challenge for the team was the need to develop a solution for importing and exchanging data through a third-party custom connector.

solution

As part of the solution, we were responsible for the full scope of the design and development of the site framework. It was also essential to integrate specific client designs in adherence to their strict brand book for their bespoke theme. The client predefined a custom module for making payments (WorldPay) that required complete custom integration of the Y2 POS system and adjustments to the final site design. The project scope included a complex system for setting up filters, customizing the cart, and order checkout.

results

To reach the client’s objectives our team developed 4 SOAPs and technical decisions to automatically check the success of data import and its subsequent processing on the Magento side. We also ensured the synchronization of the third-party connector and Magento, overcoming one of the most important challenges of the project. Original front-end solutions were also found for the flexible display of numerous product attributes, and various price offers, taking into account UX/UI optimization and the client’s custom theme design. You can preview the prototype following this link.

Feedback from Client

Interactivated Solutions helped us adapt to their way of working using sprint-based agile processes. It was a very robust and thorough process. Nonetheless, the team was very agile in the development of this platform. The end customer was very high maintenance, as he was a man who was used to having his own way on everything. Still, Interactivated Solutions was very good at managing the relationship.

I was very happy with the work Interactivated Solutions delivered. This was very specialized work; there aren’t many projects like this one that come through. Due to our extensive collaboration, I actually connected with Roy (Founder) on a personal level, and I still have an ongoing relationship with him.

"Their level of expertise was very helpful in guiding what became an incredibly complicated project."

tech stack

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Interactivated solutions contact person

Roy Van Eijsselsteijn

CEO | Head of Business Development

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