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Why the Mobile App Industry Is on the Rise?

Have you ever talked to someone about a specific problem, and they said, “There’s an app for that!” This is a common reaction and applies to many niches, including productivity, fitness, shopping, and learning.

This focus on resolving a need is at the core of why the mobile industry is on the rise. But there are other reasons why mobile apps are so popular and why there are more of them every day.

Understanding what makes them so appealing can offer insight into how they can help business owners. Plus, by examining how they’ve changed and interpreting statistics, we can make assumptions about what the future holds for the mobile app industry.

The Evolution of Mobile Apps

Most technologies are on a limited upward trajectory and eventually peak. However, mobile apps are nowhere near their full evolution. They were initially designed to help people stay more efficient, and they still play a significant role in that effort.

These days, though, mobile apps are about staying connected and being social online, which makes sense when we consider that TikTok and Instagram are some of the most downloaded mobile apps worldwide.

Also, the introduction of artificial intelligence, chatbots, augmented reality, and machine learning into mobile apps foretells that there’s a lot more to explore when it comes to this industry.

In terms of revenue share, social media apps take up important space, but the gaming and entertainment industries generate the most profit for now.

What Drives the Increased Demand for Mobile Apps?

In 2021, there will be over 230 billion mobile app downloads worldwide. When this stat is paired with the data that an average user spends around 4.5 hours on their mobile device, it’s clear to see the success and growth potential of the mobile app industry.

These days, mobile apps are more than a convenience, since most people depend on them for work and social activities. But we want to take a closer look at why people love using apps.

They Facilitate Faster and Easier Communication

We touched on this earlier, but it’s important to elaborate on the impact social media apps have on daily lives. While communication styles may vary, the modern smartphone user is used to timely communication and being able to reach another person instantly.

You can send an iMessage, rely on a text in WhatsApp, and record a voice message for an Instagram DM, all in several minutes.

Switching from one communication app to another is effortless, and we expect these platforms to be reliable. Furthermore, all these mobile apps support the creation of groups, allowing you to reach even more people simultaneously.

They Support the Growth of eCommerce

One of the reasons the mobile app industry has gained momentum is the notable growth of eCommerce. Around half of all eCommerce sales are conducted via a mobile device, and all major retailers have designated native mobile apps for iOS and Android devices.

For example, Amazon, eBay, H&M, and Shein, among other popular brands, all offer reliable mobile apps to their customers. More and more users turn to mobile apps for round-the-clock shopping, which leads to a surge in demand for mobile apps.

This allows eCommerce business owners to focus on building user-friendly mobile apps that can increase their revenue.

Why Mobile App Industry Is on the Rise

They Are a Top Choice for Startups

Mobile apps are not only a must-have for established international companies. They are a fantastic option for startups. Imagine if you had to call an Uber from a website or book an Airbnb from your laptop.

While it’s only speculation, it’s hard to imagine these startups being successful had they not focused on predominately offering their services through mobile apps.

They Are Budget-Friendly and Customizable

It used to be that the mobile app development was considered a luxury only the large companies could afford. But with the growing demand for mobile apps and skilled developers, getting an app for your business is more affordable than ever.

Business owners can have a mobile app developer on a budget and still get a well-functioning product. On top of that, an app can be tailor-made and offer features and custom settings that fit your product or service.

They Can Be Made by Nearly Anyone

If you’re unfamiliar or even utterly confused by coding, then trying to develop a webpage application is probably not a good idea. However, even with basic coding knowledge, you can start designing your own mobile app.

Naturally, an amateur app won’t be accepted on the App Store or Google Play store, but the idea and effort count. If you have an excellent idea for an app, you can start developing it and include a professional company at some point.

They Are Fun

Let’s not forget that many people use mobile apps designed for entertainment only. Mobile games are a massive portion of the mobile apps industry.

Even if you’re not playing any games, you’ve likely encountered ads promoting popular apps, usually based on a simple premise.

But apart from games, millions of users listen to music via music streaming apps or watch funny videos on various platforms. When you’re waiting in line or riding the train, a mobile app is there to offer distraction and pure fun.

How Can Mobile Apps Help Business Owners?

Even if we acknowledge that the rising smartphone usage has its problems, it’s also impossible to imagine a world without mobile devices.

They have simplified human existence and, by doing so, put pressure on mobile app developers to come up with new applications.

Many entrepreneurs and small business owners are also seeking to get into the mobile app industry as it can help them achieve more success. But precisely how can mobile apps do that?

Why the Mobile App Industry Is on Rise

Effective Customer Engagement

Brand loyalty is the buzzword that represents high engagement levels. Essentially, your customers will return to your mobile app if you offer them enough value.

Segment targeting, or creating several different user categories, is a big part of this process. It allows you to offer a more personalized user experience.

Your mobile app should contain updates about discounts and promotions and should deliver accurate recommendations. This is the power of an effective mobile app–it can transform how you engage with your customers.

Geo-Targeted Push Notifications

Push notifications are a significant part of why mobile apps are so successful. While you might disable push notifications from apps you don’t engage with, a message from an app you use at the right time and place can influence your decision-making.

Here’s an example to consider. You’re walking by a restaurant you went to a few times before, and at the same time, you receive a push notification from this restaurant’s mobile app informing you about lowered prices on specific meals.

Geo-targeted push notifications can be very effective, especially if you’re notified about a great offer. The trick is not to overuse this feature because it could potentially seem “pushy.”

Virtual Office for Employers

When it comes to business, mobile apps are not just for the customers but also for employees and vendors. A company can benefit from a designated mobile app being their virtual office.

There are many large online workspace companies, for sure. But a mobile app dedicated to employees only offers a more intimate space and can be customized to fit the company.

Better Customer Service

Premium customer service is no longer optional for a successful business. Not only do you need to communicate effectively with the customer, but you need to do so instantly.

As more customers look for brand support via mobile apps, helpful features are crucial for success. Having reliable customer service within the mobile app helps the business in a few different ways.

First, by offering a comprehensive help center and anticipating queries, business owners relieve the employees from answering common questions.

Moreover, this setup allows the customers to find the answers independently and avoid having to talk to customer service support directly.

Finally, tracking analytics from your mobile app allows precious insight into how the business can improve. It provides business owners the chance to eliminate issues even before they occur.

Why Mobile App Industry Is on Rise

Competitive Edge

“Minding your own business” in business is not a good strategy. While you should be focused on providing quality products or services, you also need to keep up with the competition.

But that can be a monumental task as there are many factors to analyze. One of the most efficient ways to gain a competitive edge in your niche is to create an intuitive and feature-rich app that reflects your business exceptionally well.

If the competitors are already developing mobile apps, not joining the trend can be a costly decision.

Mobile App Industry Brings Innovation to Personal and Business Use

How many apps do you have on your smartphone? As modern smartphones have more storage space than ever, installing dozens of mobile apps on a single device is easy.

You’re probably only using a few regularly but keep the others as they might come in handy. Still, millions of apps are available, and businesses want to create an app user will want to choose. This direct engagement can be a game-changer for a brand, so investing in mobile apps is a priority.

Mobile apps are essential for eCommerce and offer incredible customization options at a relatively low price. Furthermore, the mobile app industry has not yet reached its potential. On the contrary, we’re excited to see what comes next.

By interactivated • on July 30, 2022

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