interactivated blog

magento & ecommerce

Is there still room for you to make millions in e-commerce?

Amazon, Alibaba, and similar e-commerce giants handle billions of transactions on an annual basis. These purchases translate into an equally huge amount of profit. However, deep learning experts speculate that these represent only a tiny portion of all possible orders.

Inspired by e-commerce pioneers, many businesses have been founded over the past couple of decades. As much as it may seem that the market is saturated, there’s still room for you to make it, at least that’s what people would like to believe.

Theoretically, your online shop could make millions in e-commerce business. But there is more to it than meets the eye. Developing an engaging, responsive, and high-converting website demands a very specific skill set.

The software at your disposal makes mastering these skills easier than ever before. It allows you to analyze and tweak your designs as you go to ensure optimal performance. Check out the steps that could land you the first million.

  1. Understanding the market

The first thing you need to do is get acquainted with what’s going on in the world of e-commerce. Take a look at what the movers and shakers are doing. Get a good understanding about the things that sell, and try to figure out what would be the next big thing. Also, you need to remember that proper e-commerce segmentation is one of the keys to online success.

So you need to get a solid grasp of who your customers are and whether they would be willing to make a purchase on your website. The software that can help you optimize your website and get all the relevant data is Magento. It features one of the most comprehensive range of services for businesses large and small.

Many people believe the misconception that you need a large investment to start an e-commerce business from scratch. This doesn’t have to be the case. If you are familiar with the market, and the needs of your potential consumers, you can make millions in e-commerce with just about any initial investment.

  1. Time to move east?

The e-commerce and online business sector is galloping forward at an unprecedented pace in East Asia. According to a study, 70% of Japanese shop online. What’s more, the online market in Japan continues to report a robust annual growth just shy of 9%.

On the other hand, Reuters reports that e-commerce whales in China are investing heavily in niche markets. Billions of dollars are being thrown left and right targeting small to medium-sized online shops and platforms. And even these shops make millions in e-commerce. Although the Chinese tech industry may be notoriously hard to penetrate, it’s not impossible.

The reason for this is that this is a very large market, so no matter how many players there are, you can still take your piece of the cake. Don’t be discouraged by the number or size of existing e-commerce businesses. Instead, find a way to join in, as there’s always an angle in the online game that hasn’t been fully tapped.

  1. Finding the right business model

When it comes to e-commerce, there isn’t a one-size-fits-all model to follow. This is exactly what you need to take advantage of. No matter what you sell, the right business model is one of the key factors to success.

The best thing about this is that you don’t need to have experience in order to find the one for you. Of course, it’s easier if you do, but all it takes is some research to gain a basic understanding of your product and how best to reach the target consumers.

For example, a wholesale model is great for everyone that wants to invest a bit more at the start and have a warehouse full of products. This can be pretty risky, but it lets you diversify your business. On the other hand, you can choose one product that you want to sell and white label it, so you have your own brand to sell your product under.

These are only a couple or myriad examples out there. So go ahead and do your research and think a little until the light bulb goes on.

  1. Your own place under the sun

Based on what we’ve said in the previous section, you can see that it doesn’t matter what you sell as long as you have the right approach. Since it’s the consumers that dictate what get and not get sold, all you need to do is identify a gap in the market.

When you do, you need to get familiar with your target audience and understand what it is that they need. This is where your analytical skills and software come into play. Remember, Magento is a leading e-commerce platform.

Keep in mind that this may require some trial and error, as starting an e-commerce business is by no means a simple task. But if you want to make millions in e-commerce, arm yourself with patience and perseverance and take full advantage of the best software packages that are available to you.

The product for your niche store might be lying around nearby, without you being aware of it. A good example of such niche e-commerce is the online store of luxury bed and bath linen founded by an ex-marine. In 10 short years it has grown into a full-blown online business with millions of dollars in revenue.

The whole thing started in a garage in Indiana while the founder was still in active duty. So your professional background and location should not hinder your e-commerce venture.

The takeaway

Your gut feeling may be telling you to start an e-commerce business, and it’s probably right. You shouldn’t worry about lack of experience. If you are willing to learn and put in the long hours, it’s still possible to make millions in e-commerce.

There are many people out there that have successfully found their niche and expanded their business far beyond their initial offering. With the right mindset and the right tools, you could be one of them.

By interactivated • on June 28, 2018

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