interactivated blog

magento & ecommerce

SEO Trends for Web Stores

It doesn’t matter what type of website you’re running – if it doesn’t have a high ranking on popular search engines, people will have trouble finding it. This is particularly true for eCommerce websites, even more so if you’re a newcomer looking to build a loyal customer base for your web store.

Google is the undisputed leader among search engines, which also means that they’re the ones setting the rules for search engine optimization (SEO). In order to show users the results that are most relevant to their search criteria, Google’s tech experts are perfecting their search algorithms on a regular basis. As a result, the SEO rules for website administrators are changing all the time. If you want your web store to remain relevant in the very competitive eCommerce arena, it’s essential to stay on top of these rules.

Each year the same thing happens: it’s out with the old trends and in with the new ones. To help you find out what you can do to gain and maintain a high search engine ranking, we’ve compiled a list of this year’s major SEO trends for eCommerce websites. Most of the industry’s biggest players are using these to attract new customers and keep their revenue growing. Read on to learn more about these trends and see how your web store can benefit from incorporating them.

1.    Optimization for Mobile Devices
You’re probably already aware of the fact that many visitors are using their smartphones, tablets, or iPads to access your web store. In fact, their number is growing at a much higher right than the number of desktop users. For this reason, Google has already taken some steps in switching over to a “mobile-first” ranking system. What this means is that in the not-too-distant future websites will be ranked based on their mobile content instead of what can be found on their desktop version.

It doesn’t matter what type of website you’re running – if it doesn’t have a high ranking on popular search engines, people will have trouble finding it.

To ensure mobile users enjoy their browsing and shopping experience with you, you must optimize your site to retain its design and functionality across a variety of devices. If you’re using WordPress with an eCommerce template, you need to make sure that the theme you chose is fully responsive. Also, it’s crucial to pay close attention to the content on your mobile website and put as much thought into it as you do when it comes to optimizing the desktop version of your web store for search engines.

2.    Answer-Driven Content
When you ask Google a question, you’ll notice that it comes up not only with pages upon pages of search results, but also with an answer displayed on top of the first result page. The response they give you is taken from indexed website content that their algorithms deem to be the most relevant to your search query. These question-specific results are referred to as “rich answers,” and they’re appearing twice as often now as they did just two years ago. In a year or two, they might start popping up after each search.

This gives you a unique opportunity to have your web store featured on top of the search engine result page (SERP). At the same time, it could raise your website’s profile and reputation, which is especially useful in attracting new customers.

To achieve this, you need to research keywords relevant to the types of products you’re selling and incorporate them into your content. Furthermore, this content should be presented in the form of the answer to any questions your customers might have regarding specific products. More often than not, this won’t be possible to do on product description pages. However, your web store can benefit greatly from having a blog where you’ll post informative articles for your customers to read before buying from you.

3.    Support for Voice Search
It was merely a few years ago when people were using digital assistants mainly to laugh at the erroneous results they would come up with. In the meantime, digital assistants have been perfected to the point where their error rate in terms of speech recognition has reached single digits. What’s more, there are plenty of different services to choose from nowadays, from Siri and Alexa to Google Now and Bixby.

It doesn’t matter what type of website you’re running – if it doesn’t have a high ranking on popular search engines, people will have trouble finding it.

There are several ways to ensure that your web store can take advantage of the growing popularity of these voice recognition assistants. Firstly, you should abstain from using complicated phrasing in product names and descriptions. Use simple, colloquial words and phrases that your customers are likely to use. Secondly, whenever possible, incorporate long-tail keywords in your content and make sure they come off as natural or conversational, and not something a machine could only come up with.

Finally, as highlighted above, more and more websites are producing answer-driven content. This can also help you with voice search, seeing as this type of content is presented as an answer to a series of relevant questions your customers might want to ask. So, if one of them asks Siri or Alexa something, and if your content provides a specific answer to that question, their digital assistant will likely lead them straight to your web store.

4.    Locally-Tailored Results
Although first spotted in 2016, the trend of optimizing your web store to primarily target local customers is still in its early stages. As new technologies develop and wearable devices become more commonly used, experts predict that more eCommerce websites will employ these SEO techniques to offer results tailored to customers in one or more areas where they do the majority of their business.

So, if you’re offering free shipping or some additional services in a specific area, this is the market you should be focusing most of your attention on. This can help you establish yourself as a major local player and even stand out from your competition, no matter how stronger it may seem.

Most web stores are yet to incorporate local SEO into their search engine optimization practices. Instead, they rely on national or global strategies, depending on whether they serve international clients or not. However, it’s only a question of time before they recognize all the different ways in which this can benefit their businesses. Local SEO is bound to become a tough playing field, but if you focus on it now, you’ll get an early start and have enough time to conquer the local market before the others arrive.

By interactivated • on December 3, 2017

Contact Us
Get in touch with a specialist
THE NETHERLANDS (HQ)
Herestraat 106, 9711LM,
Groningen (Netherlands)
+31 (0)50 711 9940
VAT: NL 852998521B01
Chamber of Commerce: 58348646
UKRAINE
Kostomarivs'ka 13,
61002, Kharkiv
SPAIN
Calle Jabea 18, 29631,
Benalmádena Costa (Malaga)

* Required Fields