interactivated blog

magento & ecommerce

10 must-have Magento extensions

If you’re using Magento, you’re probably aware of what a good, efficient e-commerce platform can do for your online sales. However, using Magento with nothing more than its core functionalities is barely scratching the surface – to truly unlock the full potential of your e-shop, you may want to look into some useful Magento extensions.

Whether you want to increase sales, improve customer experience, or add a shipping option to your website, you can find an extension that addresses these issues and helps you customize your platform.

But, with thousands of extensions in the Magento Marketplace you can choose from, how do you know which extensions are right for you? To help you make the right decision, we created a list of the best Magneto extensions that could help you improve your e-shop.

1. Ajax Shopping Cart

Browsing through products and categories and adding them to the shopping cart is an important part of the online shopping process. With this revolutionary module, you can eliminate unnecessary page reloadings, enabling your customers to add products to the cart right from the category page. This increases the chances of multiple purchases, as your users can keep browsing and adding new products to the cart easily.

Furthermore, this extension enables your customers to compare products by putting them on the Comparison list and save favorite products by putting them on their Wishlist.

2. Social Login Pro

With the number of social media users worldwide rising steadily, by not optimizing your e-shop for social networks you could miss out on a lot of potential customers. Social Login Pro allows your users to create an account using their social media profiles. A good thing about this extension is that it covers 50 social networks, including the most popular ones like Facebook, Instagram, LinkedIn, and Twitter.

This extension can also give you some valuable insights, like your customers’ email addresses, age, and gender.

3. MailChimp

A well-targeted, personalized email marketing campaign can help you increase sales and, more importantly, maintain relationships with your users and transform them from mere customers into loyal fans. One of the world’s leading email marketing platforms, MailChimp, provides a great Magento extension that lets you use purchase data to create precisely targeted newsletter campaigns. You can also set up marketing automation, track customers, view results, and analyze ROI.

You will have to create a MailChimp account to get this extension (if you don’t already have one), but it’s well worth it if you’re interested in email marketing.

4. LiveChat

A good live chat extension can really show your users you’re willing to go the extra mile to provide them with the best customer experience. It can also help you reduce the number of potential emails and calls, giving your customers a chance to engage with you directly while browsing products and categories.

LiveChat does just that, and it is present on every page in your customer’s purchasing experience, including the checkout. It also comes with Android and iOS apps that allow you to chat with your users on the go and make sure they have the support they need at all times.

5. Shipping Rules

Coming up with an effective shipping plan that doesn’t discourage your customers from making a purchase but at the same time doesn’t put you out of business can be stressful.

The Shipping Rules extension enables you to set your shipping rates based on many different conditions: unit weight, location, or even customer attributes (for example, you can give lower shipping rates to customers who created an account on your website more than a year ago).

6. Multi Warehouse Inventory

Managing your inventory can be a nuisance if you hold stock in only one warehouse, but if you have your products in several warehouses – it’s virtually impossible. That’s where the Multi Warehouse Inventory comes in – it allows you to split your inventory between different warehouses and manage product stock per each warehouse separately.

Each warehouse receives its own order notifications and you split orders from each warehouse into separate shipments. It may be one of the most expensive extensions on our list, but if you’re familiar with the hassle of running a business from different warehouses – you know that the Multi Warehouse Inventory is worth the price.

7. Google Shopping Feed

Setting up your e-shop is an important first step, but once you get it up and running, it’s time to get some traffic. An easy way to do this is through Google, and one of the best services Google offers to marketer is Google Shopping which enables you to display product ads within Google search results.

To do this, you first need to export all your products to Google Shopping, which can be a tiring experience. The Google Shopping Feed makes this process much easier by automatically uploading the products and allowing you to create proper product descriptions for each item.

8. Refer a Friend

Research shows that 92% of people trust other people’s recommendations, even if they don’t know them personally. So, why not reward a customer that refers you to their friends, thus potentially providing you another customer.

Refer a Friend lets you do exactly that, while enabling you to set the bonuses as you wish – either as fixed amounts or percentage discounts. You can also see detailed statistics of your referral sales.

9. A/B Testing

The only way to see if something will work is to test it. With A/B Testing by Amasty, you can run several experiments at a time and find out which one converts the best. You can also choose what qualifies as a conversion, between four possible goals: Product purchased, Product Added to Cart, Product Added to Wishlist, and Page Visited.

The best thing about this extension is that you don’t have to create duplicate product pages – you can just select various attributes and they will be randomly shown to your customers.

10. Quick Search

If a customers know exactly what they’re looking for, a good search bar is crucial for their shopping experience. Quick Search improves your website’s search capability by giving your customers suggestions and auto-complete options while they type their search.

You can also add search filters and customize sorting of the results from the admin panel.

Conclusion

With the e-commerce industry experiencing an almost dramatic growth, getting a competitive advantage in the market is crucial. If you see an extension you like on this list try it out and give your users the experience that will have them coming back to sour website again and again.

By interactivated • on February 25, 2018

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